Uptown Bikes
       
     
Uptown-Teens_1.jpg
       
     
Fata Morgana Logotype
       
     
 Business cards printed on a Vandercook Universal 1 using photopolymer plates. 
       
     
 Printed business cards. 
       
     
Motoactv Logotype Sketches
       
     
 Initial, rectangular sketch
       
     
MOTOACTV_opt-02-2.jpg
       
     
 Device microsite mock-up
       
     
Motoactv-2_on-product.jpg
       
     
Motoactv-3_UI-sketch.jpg
       
     
Uptown Bikes
       
     
Uptown Bikes

The logo for Uptown Bikes, a women-owned bike shop on Chicago's north side, needed to unite disparate existing logos. After identifying each of these, I proofed wood type specimens closely resembling the existing logo typefaces. Working with the shop staff, we chose a slab-serif, slightly condensed typeface. Paired with an abstracted bicycle wheel, the logo reflects the community-centered, approachable, and welcoming shop.  

Uptown-Teens_1.jpg
       
     
Fata Morgana Logotype
       
     
Fata Morgana Logotype

Hand drawn logotype for Fata Morgana Press, an experimental print shop on Chicago's south side. The name was taken from a mirage seen on the Straits of Messina. The logotype combines angled lines and geometric shapes to create letterforms built out of intersecting planes and points. 

 Business cards printed on a Vandercook Universal 1 using photopolymer plates. 
       
     

Business cards printed on a Vandercook Universal 1 using photopolymer plates. 

 Printed business cards. 
       
     

Printed business cards. 

Motoactv Logotype Sketches
       
     
Motoactv Logotype Sketches

Motoactv was a fitness watch created by Motorola. The logotype sketches examine how letterforms can influence the consumer's perception of the product.

Initial sketches reflected the rectangular form factor while conveying the speed and dynamism the device promotes. The updated device
had a more refined and rounded form factor. As a result, the logotype is more delicate and sophisticated. 

 Initial, rectangular sketch
       
     

Initial, rectangular sketch

MOTOACTV_opt-02-2.jpg
       
     
 Device microsite mock-up
       
     

Device microsite mock-up

Motoactv-2_on-product.jpg
       
     
Motoactv-3_UI-sketch.jpg