Designed branded patterns and layouts for both the "Digital Curtain" and physical walls within Motorola's booth at the Consumer Electronics Show.
Brand pattern illustration
Motorola's brand design team was called upon to design the environmental graphics system when the downtown Chicago office was renovated. The design was inspired by the language of diagrams, referencing the structure and design of Motorola products.
Wayfinding research was conducted to identify office zones that were consumer facing, employee facing, or both. The color palette reflects the two groups that occupy the office: Consumer Experience Design and Branding & Marketing.
Wayfinding sketches were created based on the underlying grid of downtown Chicago.
Sample office signage
A series of flexible graphic patterns, such as lines on 45° and 90° angles were implimented throughout the wayfinding system, including on the bathroom doors.
Each area of the floor was assigned a color. The 45° line motif is carried out across all typography within the space.
Working with the branding team's copy writer, we developed strategically placed messages to delight both visitors and employees.